Criteo Chooses Connect Ads as its Preferred Partner Responsible for Advertising Sales and Account Management in Morocco and Tunisia

Jan 2022

Criteo provides the world’s leading Commerce Media Platform

The global technology company that provides the world leading Commerce Media Platform - has announced that it had signed a preferred partnership agreement with Connect Ads - a leading digital media powerhouse and advertising solutions provider in EMEA - for media representation in Morocco and Tunisia. While Criteo continues to serve several clients in Morocco and Tunisia directly, Connect Ads will become their exclusive partner for advertising sales and account management in the market.

Criteo is a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising on their Commerce Media Platform. Through activating first-party and privacy-safe data, this platform is a suite of products that set of the world’s largest set of commerce data to bring richer experiences to consumers. Criteo helps thousands of brands, publishers, and retailers engage their audiences and monetize their ad inventory. The company is committed to supporting a fair and open internet that enables discovery, innovation, and choice.

“We are excited about this new opportunity, the diversity and inclusion which Criteo brings operating in the most diverse, accessible space online— the open internet brings richer experience to users. I foresee this cooperation bringing positive results for both companies as we represent a vast array of websites and products for consumers to choose from.” said Mohamed El-Mehairy, CEO of Connect Ads.

“We are delighted to partner with Connect Ads in Morocco and Tunisia to deliver the full suite of Criteo solutions into this dynamic market. As a leading AdTech representative across the region, Connect Ads is the perfect partner for Criteo. The combination of Connect Ads’ reach and expertise in the Moroccan and Tunisia markets, and Criteo’s unique Commerce Media platform will yield a winning outcome for advertisers and media owners alike” said Julian Timmerman, Global Director of Indirect Channels, Criteo.

About Criteo

Criteo (NASDAQ: CRTO) is the global technology company that provides the world’s leading Commerce Media Platform. 2,700 Criteo team members partner with over 21,000 marketers and thousands of media owners around the globe to activate the world’s largest set of commerce data to drive better commerce outcomes. By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice. For more information, please visit

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